Perspectives on the Business of Healthcare with Martha Wofford, '01 MBA, President and CEO, Blue Cross Blue Shield of Rhode Island
Thursday, May 1, 12:15-1:15 pm CT, Webinar
Healthcare at Kellogg (HCAK) invites you to our next webinar, Perspectives on the Business of Healthcare, with Martha Wofford, ’01 MBA, President and CEO of Blue Cross & Blue Shield of Rhode Island (BCBSRI) and Craig Garthwaite, Professor of Strategy, Herman Smith Research Professor in Hospital and Health Services Management, Director of Healthcare at Kellogg.
Ms. Wofford will discuss her career journey from the time she graduated from Kellogg – to Booz Allen Hamilton, Aetna and DaVita – to leading BCBSRI, consistently rated the leading commercial health plan in the Northeast by JD Power and operator of top-rated Medicare Advantage plans in Rhode Island. Wofford, a leader in transitioning healthcare organizations to value-based models, will share her insights about the intersection of insurance coverage and value-based care, and the evolving landscape of healthcare reimbursement and delivery. This will be a fascinating conversation; we hope you can join us.
Martha Wofford is President and CEO of Blue Cross & Blue Shield of Rhode Island, the leading health plan in Rhode Island. Martha came to Blue Cross from DaVita, where for almost seven years she led the company’s critical shift from volume to value-based care, taking full financial and clinical accountability for kidney patients on behalf of commercial payers. Ms. Wofford also oversaw patient experience and patient education at DaVita’s 2800 dialysis clinics nationwide and led FullWell, a joint venture between Health Care Partners and Centura Health, to advance value-based care in Colorado. Prior to joining DaVita, Martha worked at Aetna for nearly a decade in various leadership roles. She led the company’s effort to deliver simple solutions to help consumers navigate the healthcare system. Martha helped to start up Aetna’s Medicare Advantage and prescription drug plan business; was responsible for building and running Aetna’s national direct-to-consumer sales capability; and served as the general manager for the Northeast Region for Aetna’s Medicare and consumer segment.
Ms. Wofford was a consultant with Booz Allen Hamilton from 2000 to 2005, focusing on growth strategies in the healthcare and media industries. She served in the Clinton Administration for more than six years in communications and legislative positions in The White House, the U.S. Agency for International Development and the U.S. Environmental Protection Agency.Martha earned her MBA from the Kellogg School of Management at Northwestern University, where she focused on strategy and managerial economics, and she received a BA in history from Swarthmore College. Martha serves on the boards of directors of the Blue Cross and Blue Shield Association, Prime Therapeutics and Synergie Medication Collective, a new group purchasing organization, working to reduce the cost of medications. She is a co-chair of the Aspen Group, a non-partisan group of healthcare leaders dedicated to developing and promoting meaningful solutions that advance the health and healthcare of all Americans. Martha is passionate about addressing food security and education access and serves on the board of the Rhode Island Community Food Bank, the Kellogg Alumni Council and the Healthcare at Kellogg Advisory Council.